Rexy
2 minute read
Why the dinosaur?
The MetaRex logo (the dinosaur) was created by Amber Bardell. The MetaRex logo (the dinosaur) was created by Amber Bardell.
The original concept of our logo was to symbolize how the media tech industry uses metadata – like a dinosaur driving a steam train - it mostly doesn’t happen!
With Amber’s fabulous creativity, Rexy (the dinosaur) was born in 2021. Working together, Amber and Simi Zeko, created the first rendering video of Rexy which was released in March 2021.
Why is Rexy driving a steam train?
Not only having a dinosaur to show how the industry treats metadata, to have her driving a steam train also represents the way the media and tech industry uses metadata – slow and old-fashion.
Why is Rexy driving a steam train?
Not only having a dinosaur to show how the industry treats metadata, to have her driving a steam train also represents the way the media and tech industry uses metadata – slow and old-fashion.
Meet the creatives behind Rexy
Amber Bardell is a multidisciplinary creative with a passion for tactile art Amber Bardell is a multidisciplinary creative with a passion for tactile art techniques. You’ll often find them painting walls, or canvas. Their trusty iPad is the digital canvas where most of the MetaRex visual concepts begin.
Simi Zeko is a Graphic Designer and 3D animator who enjoys problem solving. Simi Zeko is a Graphic Designer and 3D animator who enjoys problem solving. He’s always looking for the next opportunity to try something new and explore what technology can bring to the process.
Check out Amber and Simi’s first blog post to hear in their own words about Rexy’s creation. Check out Amber and Simi’s first blog post to hear in their own words about Rexy’s creation.
Rexy is such a wonderful character and now has her own backstory, personality, and character development. You can read about Rexy’s backstory and follow us on our Instagram for all the latest artwork. Rexy is such a wonderful character and now has her own backstory, personality, and character development. You can read about Rexy’s backstory and follow us on our Instagram for all the latest artwork.