Rexy

Who is Rexy?

She’s our mascot, and this is her story.

Why the dinosaur?

The MetaRex logo (the dinosaur) was created by Amber Bardell .

The original concept of our logo was to symbolize how the media tech industry uses metadata – like a dinosaur driving a steam train - it mostly doesn’t happen!.

With Amber’s fabulous creativity, Rexy (the dinosaur) was born in 2021. Working together, Amber and Simi Zeko , created the first rendering video of Rexy which was released in March 2021.

Rexy is such a wonderful character and now has her own backstory, personality, and character development, which will be serialized here. Please subscribe to our newsletter to get informed of Rexy clips and posts.

Meet the creatives behind Rexy

Amber Bardell is a multidisciplinary creative with a passion for tactile art techniques. You’ll often find them painting walls, or canvas. Their trusty iPad is the digital canvas where most of the MetaRex visual concepts begin.

Simi Zeko is a Graphic Designer and 3D animator who enjoys problem solving. He’s always looking for the next opportunity to try something new and explore what technology can bring to the process.

Check out their first blog post if you missed it, to find out more about Rexy’s creation:

Why is Rexy driving a steam train?

Not only having a dinosaur (Rexy) shows how the industry treats metadata, to have her driving a steam train also represents the way the media and tech industry uses metadata – slow and old-fashion